Like cold calling, emails focused on potential prospects are called “cold emails.” Sometimes, regardless of how hard you might try, it’s challenging to get prospective customers to open and read those emails. Below are a few tips that may help to increase your open and read rate of cold emails.
The Topic Line: Authors, writers and publishers spend enormous time creating their titles. Why? Because they know that the main reason people buy books, read articles, or click news content is the title. Spend time on creating a subject line that catches your potential customer’s interest. It needs to be concise and should summarize your email.
The Funnel: From an internet marketing standpoint, view your email as the start of the sales funnel. The cold sales email should be brief and succinctly diagnose a prospective customer’s problem or concern; give a solution along with a means for that customer to discover how they can solve that problem, or supply the proper links to find that solution. Quite simply, don’t send them to your home page. Drive them directly to the page that you provide the services you provide or solutions to that exact problem. It is additionally beneficial to possess a short video at the top of that page that reiterates their concern and provides some solutions or ways to solve the issue and why they have to read your copy on the page.
Research: It always helps to perform some extra research on your own potential customer. Along with viewing their sites, check if your customer has personally written any blogs or articles. Read whatever they have written. If appropriate, it is possible to send an e-mail to them about their article or blog as well as a comment. Make certain you hold the signature box of the email filled out properly, with a website along with a call to action to view that site. Example: “Look who helped XYZ Company improve their sales closing by 20% – (add site link).”
LinkedIn: A little LinkedIn research goes along way. I assume you may have targeted your prospective customers, so linking up with them may be beneficial. Also, find out if they are part of any groups. Have a look at their participation level and when they participate, join that group and comment after them. (Similar to the comments on blogs and articles, ensure that everything you say has merit and is not just a blatant make an effort to win favor. Phony never works.)
Value Add: You can even provide a free ebook, white paper or video within your email subject line. For instance, if your industry is branding, you could use a subject line using a value add like “Get the customers to think about you first of all – 7 tips video!” Lead with that inside the subject line and simply get them click to see or see the video. (Usually do not make use of an attachment, as fydmpg
people will not open attachments.) Ensure you always put a phone call-to-action in almost any value add. Remember, in the event the subject line along with your value add fits in making use of their need, they are more inclined to open it up, read it, see it and take action.
Follow-Up: Either by using an auto-responder or perhaps your own little typing fingers, follow-up in a couple of days with an email stating “Hope you read our 7 suggestions to obtain your customers to think about your first. Or even, it is possible to look at it here (add link).” “At XYZ company, our company specializes in… ” Here is where you provides further information on how your business can solve your customer’s problems and supply links, and also the connect to the page that provides your service (using the video) in this email. Chances are they will view the video first and then read your white paper. (Again, require time creating your subject line for this email.)
Patience: Like hammering a nail, if you keep at it, eventually you drive it home. As you know, your competition for your eyeballs of potential prospects is fierce. By doing a little bit more work with your subject line, funnel, content, a value add and follow-up, you will, undoubtedly, do greater than much of your competition. That little extra work is the thing that will allow you to stick out in the minds of your own potential prospects and, eventually, have them to open up and read your cold emails.