When I start referring to paid link building, this is by far the most common question I get asked. In this article, I`ll be adhering to Googles definition of a paid link, which is exchanging money for links, or posts that have links; exchanging services or goods for links; or sending someone a free product in exchange for them writing about it and including a link.
In other words, even sponsored guest posts and paid reviews are thought paid buy backlinks. As you read through this article, you should be aware that even safer paid link-building strategies risk being considered a part of a link scheme and violate Google`s conditions and terms.
How Come Some Professionals Still Buy Links?
In the early 2000s, buying and selling links wasn`t just in fashion it absolutely was considered good business. Directories that let you buy reviews and service businesses that allowed you to buy or rent links sprung up like dandelions on the lawn.
Then Google presented the weed whacker enabling users to report paid links which forced link sellers and buyers to get sneakier or change tactics. In the last decade, buying links is becoming increasingly risky because Googles capacity to seek and destroy the SEO price of paid links is becoming uncannily accurate.
Official AdWords Campaign Templates
Select your industry. Download your campaign template. Custom made with exact match keywords and converting ad copy rich in clickthrough rates. Nevertheless, it isn`t foolproof. Some companies still turn to paid link building because it`s easier, it`s all they know, or it`s standard practice within their industry.
Today, the rise of organic link-building and content marketing has essentially nullified the necessity for buying links inside the SEO industry at large. SEO PowerSuit`s link-building survey, and also the follow-up replies by several leading SEO experts, clearly reveal that creating valuable content worth linking to is regarded as the best way to earn links. Nevertheless, 40 percent of respondents were unanimous regarding their most efficient link-building method: creating data- and research-based content.
The best way to & How Never to Buy Links
Good link buying practices take time and patience. You need to begin with the same content you would probably use to produce an organic link building campaign content which is highly highly relevant to your niche, high quality, and appealing to your target market.
You should also possess a well-grounded link profile before you consider buying links, which means cultivating high-quality organic backlinks first. Once your assets have been in place: Vet websites carefully before purchasing links. Carefully vet each domain for whatever seems off, including domain history, PageRank, and way too many spammy outbound links. Create a purposeful backlink building strategy. Buy links slowly and intentionally, beginning with as much as five and gradually increasing over the next few months. Your link profile must not exceed 10 to 25 % paid links.
Keep the anchor-text diverse across each domain. Anchor text diversity is a must.
Bad link buying practices include anything Google`s been working diligently to stamp out within the last few decades. Included in this are link farms and private blog networks (PBNs). Should your paid links are yielding a big amount of low-quality links, watch out, you`re at serious risk of getting a penalty.
Never buy sitewide links. Sitewide links (e.g. links within the sidebar, footer, navigation, etc.) scream spam to Google.
Avoid link selling services and anyone selling backlink packages. Paying someone on Fiverr for any backlink package, and contracting a hyperlink selling service (e.g., Sape) are excellent approaches to earn your Google penalty. And if a web site openly advertises they sell links? Run!
Avoid warning sign websites. Websites which have been previously penalized, repurposed into link/article farms, and usually rely on ad-heavy, content-thin pages should good to go your internal alarm blaring.
Needless to say, whether you`re buying links or building them organically, it`s always essential that you monitor the health of your backlink profile. Use link tracking software to measure your links impact, and prune low-quality links which may have a negative effect on your website. Be especially diligent if you`ve purchased links make sure page quality, authority, etc. regularly, and be sure your links key phrases hasnt changed which it hasn`t been switched to nofollow.
Do Paid Links Work?
The strength of paid links remains hotly contested. It certainly seems like some companies are managing to blend link buying strategies with organic link building approaches to great effect. We found that 78 percent of rdvenf who buy legitimate paid links consider these to be efficient backlink building opportunities. Similarly, 69 percent of businesses using paid link buying considered their campaigns to become efficient, according to our poll. Though the reported rate of success is surprisingly high, the threat of a Google penalty is significant and quite real. If you`re considering buying links, just make sure you understand the risks and take into account the potential effect on your long-term SEO before purchasing.